Eefje Jonker, Strategy Designer at BusinessModels Inc., guides organisations in designing their strategy and value proposition and innovating their business model. Technological advances, globalisation and the Internet are reshaping consumer needs and expectations and change the competitive landscape. Eefje helps organisations gain strategic agility.

Eefje has 12 years experience in strategy, marketing and organisational change. She was responsible for the realisation of several value propositions, strategic (online) positioning, branding en large change programmes.

Eefje is an expert in strategy design, marketing and new work methods. Before Business Models Inc., Eefje was head of marketing and programme director at Postbank and ING.

 Eefje speaks English and Dutch.